An introduction to my blog

My posts are about ESG investing and how you can use this powerfull megatrend to your advantage and being able to achieve FIRE: Financially independent and Retire Early!

Even if your goal is not to become financially independent my hope is that you will come to learn what a powerfull financial opportunity it is to invest in the megatrend that I like to call the ESG boom.

What criterias do I look at when I decide to invest in a company?

-Environmentally friendly business idea
-Either in revenues or at inflection point where revenues are about to begin
-Solid management
-Sustainable production methods
-Investor friendly management team
-Unique product offering or service
-Reoccuring revenues

These criterias have helped me achieve :
+75 % in 2019
+135 % in 2020
+45 % YTD in 2021

My total returns since october 2018 is currently at 620 %.

FIRE path
My current savings rate is about 45 % of my net income. Despite this high savings rate I would not consider myself to be living a frugal lifestyle. Although I don’t currently have any kids I do have a spouse and several pets ;).

My goal is to reach my financial target at latest in 2028. At the way things are currently progressing however , not taking into account a major market crash, this should be achieved alot sooner than anticipated thanks to my ESG investment strategy.

Content for future blog posts
I will be writing both detailed analysis of companies that I currently own, plan on owning and others that I simply find interesting even if I don’t own or intend to own shares in the companies myself. I will also be giving you transcripts of CEO interviews with my own positions, IPO companies and more.

Although nothing I write should be viewed as investment advice I think it is very important to be transparent in my trades and positions. Therefore I always write when I buy and sell positions. This will most likely always appear first on my twitter handle Frivid40 and of course also here on my blog.

If you have any questions I will be happy to try to answer them either by e-mail or via my twitter handle!

7 thoughts on “An introduction to my blog

  1. Just started investing yesterday, literally. I love your blog so far as I very much align with your portfolio and retirement goals. We refer to our retirement plan as “freedom 49” or “49 on the beach”. Will stay tuned to keep learning!

    Thanks for sharing,


  2. Hej! Tack för en blogg som fångar mitt intresse. Gläder mig till fortsettelsen. Jag är låst i några aktier sedan en lång tid tilbaka, men har tänkt lägga in 3-4 nya, vilka har du mest tro på om vi tänker 1-3 års tid. Mvh

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